Legal notice
BORNBEAUTIFULBABY — Privacy & Advertising Data Notice
Last Updated: September 2026
BORNBEAUTIFULBABY (“we,” “us,” or “our”) respects the privacy of our customers and website visitors. This notice explains how we may collect, use, and share information when you visit our online store, make a purchase, interact with our advertisements, or use our services.
Information We Collect
When you visit our website, place an order, create an account, contact us, or interact with our advertisements, we may collect information such as your name, email address, telephone number, billing and shipping information, order information, device information, IP address, browser information, and information about how you interact with our website.
We may also collect information about products you view, pages you visit, items you add to your cart, purchases you complete, and advertisements or marketing content you interact with.
How We Use Your Information
We may use this information to process and fulfill orders, provide customer service, communicate about purchases, improve our products and website, prevent fraud or misuse, understand how customers use our store, measure advertising effectiveness, personalize marketing, and comply with applicable legal obligations.
TikTok and Advertising Partners
We may use advertising and analytics technologies provided by TikTok and other advertising platforms to advertise BORNBEAUTIFULBABY products and measure marketing campaign performance.
For example, we may use tools such as the TikTok Pixel, Events API, and Advanced Matching, where enabled. These technologies may allow information about interactions with our website—including product views, add-to-cart activity, checkout activity, purchases, and other website events—to be transmitted to TikTok for advertising measurement, attribution, audience creation, and advertising optimization. TikTok describes these technologies as tools for measuring customer journeys, improving targeting, and optimizing advertising campaigns.
Where enabled and permitted by applicable law, certain information such as an email address, telephone number, name, or other identifiers may be securely hashed or otherwise protected before being transmitted to TikTok for matching and advertising purposes.
Information shared through these technologies may be used to help us:
- Measure whether our advertisements lead to website visits or purchases;
- Show advertisements that may be more relevant to prospective customers;
- Create or measure advertising audiences;
- Retarget visitors who have interacted with our website or products;
- Understand customer journeys and advertising performance; and
- Improve the effectiveness of BORNBEAUTIFULBABY marketing campaigns.
TikTok maintains its own privacy practices and terms governing how it processes information. TikTok also provides jurisdiction-specific terms addressing applicable U.S. state privacy laws.
Cookies and Tracking Technologies
Our website and advertising partners may use cookies, pixels, tags, APIs, and similar technologies to recognize browsers or devices, understand website activity, remember preferences, measure advertising performance, and provide relevant advertising.
Where required by applicable law, we will obtain consent before using certain advertising or tracking technologies.
You may be able to limit certain cookies or tracking technologies through your browser settings, cookie preferences provided on our website, or privacy controls offered by applicable advertising platforms.
Sharing of Personal Information
We may disclose personal information to service providers and business partners that help us operate our business, including payment processors, shipping providers, website hosting providers, analytics providers, customer service providers, and advertising platforms such as TikTok.
We do not disclose personal information to third parties for purposes unrelated to providing our services, operating our business, advertising our products, or otherwise as disclosed in this Privacy Notice.
We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights, investigate fraud or security incidents, or protect our customers.
TikTok Shop Customer Information
We handle information received specifically through TikTok Shop in accordance with TikTok Shop's applicable seller requirements.
TikTok's current U.S. Seller Terms generally restrict sellers from using TikTok Shop customer data for purposes other than fulfilling and administering orders and related matters such as returns, refunds, inquiries, complaints, and disputes. TikTok also prohibits sellers from selling or sharing TikTok-user data unless authorized and restricts direct marketing using TikTok Shop data without appropriate consent.
Accordingly, BORNBEAUTIFULBABY will not take customer information received solely through TikTok Shop and independently use or disclose that information for unauthorized advertising or direct marketing purposes.
This distinction matters: data collected through your own website's properly configured TikTok advertising tools is governed by the applicable advertising/data terms, while customer information TikTok Shop provides to you to fulfill a TikTok Shop order has additional restrictions.
Your Privacy Choices
Depending on where you live, you may have rights regarding your personal information, which may include the right to request access, correction, or deletion of personal information and the right to opt out of certain uses of personal information for targeted advertising or other activities defined as “sale” or “sharing” under applicable privacy laws.
We will honor applicable privacy rights as required by law.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
However, no online transmission or electronic storage system can be guaranteed to be completely secure.
Children's Privacy
Our online store is intended for adults purchasing products for babies, children, and families. Our website and products are not directed toward children for purposes of collecting personal information, and we do not knowingly collect personal information directly from children in violation of applicable law.
Changes to This Notice
We may update this Privacy and Advertising Data Notice periodically to reflect changes in our business practices, advertising technologies, legal requirements, or third-party services. We will post the updated version on our website with a revised “Last Updated” date.
Contact Us
For questions about this Privacy Notice or our privacy practices, please contact:
BORNBEAUTIFULBABY
Customer Support: SUPPORT@BORNBEAUTIFULBABY.COM
Website: www.bornbeautifulbaby.com
Business Address: 2215 avenida la quinta street houston texas 77077